New research by Socialbakers has found that a branded Facebook post will get half of its reach in the 30 minutes after it was published. This means choosing which time to publish your updates is even more important, especially when considering the recent fall in Page reach due to changes to Edgerank earlier this autumn. The data also shows a dramatic drop-off in reach after the first 10 minutes, the time in which posts get one-third of their total reach.

With only 10 minutes to capture the attention of your Facebook fans, is your brand’s content calendar up to the task? At Sutro we take content calendars seriously. Our plans are based on continuously monitoring community behaviour and adapting the content and the timing of the activity to when responsiveness is at its peak. If you would like help to reach your fans better, contact us today.