On a personal level you might not want to see all your old tweets since the beginning of time (or since you signed up), what with all those snarky remarks about X-Factor (or any other reality shows you may have been watching) or reminders of just how much you love cute cuddly animals that live online (try an image search for ‘God of the internet’ and you’ll see what I’m talking about).

But having the option to download the entire archive of tweets linked to one account can very useful for brands.

According to Venture Beat, old tweets will be downloaded into an archive that resembles a calendar, that can be browsed by month and search the entire archive. We have yet to see the actual calendar, but this should mean community managers can easily digest the data (we do love a spreadsheet) and find old tweets easily.

Further, being able to look through the entire back catalogue of activity on the platform would allow brands to see how their content has developed (positively we hope) over time. This could be used to shape future content calendars and plan the overall strategy on the platform.