Over the past year we’ve seen a noticeable shift in which type of content people are likely to engage with. Social media is not all about cat videos and gifs, but there has been a rise in popularity of images and videos and the social web is now more visual than ever.

Popular platforms like Instagram and Pinterest let people share snapshots of their everyday lives and aspirations with just a few buttons. But how can brands leverage the power of visual social media?

This rather nice looking infographic by Socially Sorted shares six tips brands and small businesses can follow to become more visual, including:

• Don’t tell if you can show
• Invest in and create original visual content
• Crowdsource visual content where possible