One of the main differences between Sutro and other social media agencies is that we have been online practitioners for a very long time. We don’t just talk about being able to build websites that attract thousands of readers, we have done it many times over already. We understand how compelling editorial content, coupled with basic organic SEO techniques, can deliver websites with huge traffic.
In 2003 Ashley and Chris were the founders of TechDigest, which was the first UK blog aimed at at a mainstream consumer audience. Today Shiny Media has eight of the most profile blogs in the UK (including Shiny Shiny, TV Scoop and Shiny Style) which have a combined audience of over 1.5 million readers each month. Shiny also has one of the most successful British YouTube channels and its videos have been viewed more than 33 million times.
In early summer 2011 we launched our first digital/iPad magazine in Technode. An interactive mixture of words, images and videos the magazine was a hit on the app store and was downloaded many times from sites like Magcloud and Scribd.