Five qualities your community manager ought to have

ach day the world is becoming more connected: Facebook has almost one billion active users, Twitter is key in breaking news stories as well as being people’s preferred second screen when watching popular TV shows. Studies show that social networking is the most popular online activity, making up almost 1/5 the total time spent online, with mobile access rapidly increasing.

Social media has become the way people communicate with each other – and now also brands. Daily you’ll come across both positive and negative tweets, +1 stories or Facebook shares about brands, all of which are being added to the constant growing online library of content.

Are branded content iPad magazines the future? Or just a publisher-driven fad?

Do you download iPad magazines? Have you considered developing one for your brand?

The jury is still very much out on the format and what its place is in a world where instant access to recently updated content via the web is still very much king.

Over a year ago I wrote an article which outlined six big questions which need to be answered before we know how successful iPad and tablet magazines in general will become.

Do you need to pay to get fans on your brand’s Facebook page?

Well it depends on what type of fans that you want? There’s some interesting new research by Comscore, check here for the link and some very interesting comment, which goes into depth comparing how successful company Facebook pages are. The key issue they look at is whether paying for for Facebook advertising generates a bigger audience – and what type of audience – than just growing the fan page organically.

At Sutro we do both. We have seen some fantastic results in growing pages organically – via creating great content and sharing it. We have also recently seen some very fast growth using the paid for ad methods offered by Facebook.

Which content works best on Facebook [infographic]

Getting the content and tone right is key in the world of content marketing . Here’s an insightful infographic from German agency vi knallgrau that looks at the performance of Facebook content from 50 consumer brands and 50 retail brands in Germany, Austria and Switzerland over 28 day period.

Key findings include: Less is more. Brand pages that post less frequently receive significantly higher values for virality; Pre-scheduling posts work. Posts before noon and after normal working hours receive more interaction; and keep updates short and use images wherever possible.

Why content calendars are a must for company bloggers

There is a misconception about blogging that really needs addressing and this is that creating a post is all about a spontaneous burst of creativity in which the blogger simply shares the first thoughts that comes into their heads. Maybe this was true in the early days back in 2001-2004 when the format was is in its infancy. However as blogging has evolved so has the way people blog.

Today, although there is room for the odd burst of spontaneous inspiration, blogging,especially corporate blogging or blogging for brands, should be a carefully planned process. After all over the past half decade hundreds of execs have got themselves in hot water by plunging in with their thoughts about topics that they maybe should have left well alone.

A visual of Facebook’s 1,000,000,000 users

Just like with Gangnam Style, there have been many parodies of Facebook’s ‘we are like chairs’ promo video which was released a few weeks ago as the social network announced it had reached one billion users.

All jokes aside, this is a pretty impressive figure, but what most social media marketers and community managers probably want to know are who are these people, what do they get up to while on Facebook and so on.

Cue the infographic to break it down for us…

The rise of niche social networks and what it means for brands

During our daily exploration of what’s new in the world of social media (especially making sure Facebook hasn’t made any changes over the night) we recently came across Dinmill, the latest addition to the grid of niche online communities.

Inspired by the supper club scene in London, Dinmill hopes to bring the social magic of supper clubs to the capital’s independent restaurants. It combines what its founders consider to be two of the greatest pleasures in life – eating good food and meeting good people – to create a community

It’s time to add context to the content

We have come to the last quarter of 2012, which means it’s almost time everyone working in the world of brands, social media and content marketing to evaluate the months just gone, look where we are at present and plan where we are going next.

The days where an online marketing strategy only involved getting the brand mentioned on the most relevant website or creating a Facebook page are long gone. The present is a world of cross-platform marketing, multi-channel strategies, mobile devices, engagement figures, storytelling, compelling content and… context.

A day in the life of Twitter [infographic]

Do you ever stop to wonder exactly what and how people all over the world are tweeting: what we are sharing; which sites we are using; and what languages we are using? Well, this great infographic by Diffbot can provide answers to all those questions.

The thing people share most on the social channel are images (no prizes if images of food or cute animals tops the list) and interesting articles they have come across while trawling the web. A vast majority of tweets are in unsurprisingly in English (68%), with Japanese coming second.

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