There are some very interesting stories circulating around the web about the latest tweak that Google has made to its search algorithm. In case you aren’t familiar with the dark arts of SEO (search engine optimisation) every now and then Google updates the way in which it ranks links in search queries. Recent updates, named Panda and Penguin, have by and large favoured mainstream publishers who produce unique content over publishing farms that produce low grade content or re-purpose other publisher’s content – which is generally good.
- Hello. Need help engaging in the conversations about your brand that are taking place in the digital world? Want support managing Facebook and Twitter communities? You’ve come to the right place.
- We will raise your brand’s profile by getting content to the places people are talking about it, be it Facebook, Twitter, blogs or more traditional marketing channels. We also build websites, apps and magazines. Everything we do is powered by intelligent content.
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Some fairly seismic news from The Guardian this morning. Anthony Sullivan, group product manager for Guardian Core products at Guardian News & Media who was speaking at the Guardian Mobile Business Summit 2012 conference in London, revealed the website’s latest usage figures and they make fascinating reading.
Sullivan reported that at certain times of day more people are accessing the website via mobile devices (phones/iPads/tablets) than they are via traditional computers.
ach day the world is becoming more connected: Facebook has almost one billion active users, Twitter is key in breaking news stories as well as being people’s preferred second screen when watching popular TV shows. Studies show that social networking is the most popular online activity, making up almost 1/5 the total time spent online, with mobile access rapidly increasing.
Social media has become the way people communicate with each other – and now also brands. Daily you’ll come across both positive and negative tweets, +1 stories or Facebook shares about brands, all of which are being added to the constant growing online library of content.
Do you download iPad magazines? Have you considered developing one for your brand?
The jury is still very much out on the format and what its place is in a world where instant access to recently updated content via the web is still very much king.
Over a year ago I wrote an article which outlined six big questions which need to be answered before we know how successful iPad and tablet magazines in general will become.
Well it depends on what type of fans that you want? There’s some interesting new research by Comscore, check here for the link and some very interesting comment, which goes into depth comparing how successful company Facebook pages are. The key issue they look at is whether paying for for Facebook advertising generates a bigger audience – and what type of audience – than just growing the fan page organically.
At Sutro we do both. We have seen some fantastic results in growing pages organically – via creating great content and sharing it. We have also recently seen some very fast growth using the paid for ad methods offered by Facebook.