Ashley is Creative Director of Sutro and works alongside both the commercial and editorial teams to help the company’s concepts take shape. For many years he was a tech journalist (he still loves a good trade show), before co-founding both the blogging network Shiny Media and one of the UK’s first social media agencies, Shiny Red. Passionate about content marketing and social media, Ashley has worked with a large number of brands on their online strategy. He also loves Lidos, Piers, Psych bands, Arsenal and the Suffolk Coast.
Becca is a Publisher at Sutro Digital and has extensive editorial and copywriting experience under her belt.
She has edited a number of online technology publications including ShinyShiny.tv, penned gadget features for national newspapers and websites and written content for both corporate and consumer brand campaigns.
A self-confessed movie geek, when she is not dreaming up creative ways to tell stories about the latest tech and lifestyle products, she can be found camping out at her local cinema.
Follow Becca on Twitter for updates about tech, fitness, cool design and cake.
Ashley SnellCommercial Manager
Ashley handles Sutro's relationships with brands. He has many yearsexperience working in sales and client management for technology andgadgets publishers like Dennis and Future. He is passionate aboutdigital marketing, media innovation and how tech enriches people'slives. In spite of being an Essex native he actually supports Everton.
Nikki GarnettDirector of Strategy
With a marketing career spanning Selfridges, the BBC, M&S and Haymarket Publishing, Nikki is a skilled analytical thinker who thrives in the retail sector. Great interpersonal skills facilitate relationships at every level to ensure that projects run seamlessly and achieve great results.
A highly creative approach ensures that exciting solutions can be achieved from the tightest of budgets whilst remaining unfazed by demanding deadlines
Good understanding of consumer targeting means that every angle of the customer journey is taken into account and that all projects work to maximise traffic and drive sales.
Mal GarnettDirector of Design
Outgoing, prop forward, black belt, logical thinking, aesthete specialising in Branding, Corporate Identity development and both online and offline strategic implementation
Graphic Design, Web development, Product Design, 2D & 3D Production. Objective under pressure, Commercially aware, highly creative with extensive experience of production processes. Strong negotiation skills.
Matthew PanaIT and Operations Director
Matthew has been programming and coding since high school and managing online campaigns since 2008. He has been responsible for the monetisation of leading national newspaper and e-commerce websites throughout Europe.
As regional Ad Operations manager at Thinkdigital he directed East European services for Mediamind, Facebook and Microsoft Ad Expert.
In addition to consulting on a range of international sites, he also ran the world’s biggest web radio sales house, Adwave, working with top tier agencies across Europe and training Ad Operations staff in the USA.
When not playing around with ad exchanges and coding, Matthew likes mountain biking and driving karts.
Founder and Managing Director of Shiny Media – the UK’s first blogging network – Chris has worked in publishing for over 20 years.
In addition to launching over 50 websites and writing for national newspapers and magazines, Chris was one of the founders and directors of Shiny Red, the UK’s first social media and PR agency.
When he isn't running websites, Chris - a fully trained lifeguard - likes to swim outdoors.
James is the Editor of TechDigest, and has extensive experience working in both technology and journalism. Prior to joining Sutro, he worked at two app start-ups, founded an award-winning and widely listened to radio programme podcast covering science, politics and tech, The Pod Delusion, and also had his fingers in a number of digital pies: including co-founding the Skeptical Voter project, aimed at increasing voter engagement with the issues and has written for the New Statesman and Huffington Post UK. He also - accidentally - created a YouTube viral hit that saw him interviewed on a Canadian TV breakfast programme.